Dofollow and Nofollow Explained

[jullieroslin]

Dofollow is a link attribute value given in HTML. Which tells search bots to dofollow this link and nofollow is also a HTML link attribute which tells search bots not to follow this link. But this is different that what search engines do when they find these links which I will explain later in this post.

Dofollow links are basically links that are crawled by bots or crawlers. They usually turn into backlinks but there are many factors that come in picture like for eg: the relevancy of the content, the age of the site and many more. It helps improve the pagerank of the site and more the no of backlinks to your site the better is your site ranking. Whereas no follow links are not crawled and followed by bots. They don't help to improve the pagerank but people normally use nofollow blogs and forums to improve the keyword ranking in the search engine results and drive traffic to their respective sites.