SEO - Short definition

[Maximus]

The Search Engine Optimization is a process of activities aimed at higher rankings on the search engines results pages . Every search engine is constantly gathering information , about all present or new websites . The process of collecting website content information is possible via search engines ``spiders`` or ``bots``. Those ``bots`` are gathering all significant information from your website by going through all accessible website content . So the purpose of all SEO activities is to keep that ``bot`` as long and often as possible to your website and to make your content/website SEO friendly . There is two types of SEO : on-site SEO and off-site SEO . The on-site SEO are all activities , which are connected with optimizing of the content , meta-tags , sitemaps etc. The off-site SEO are all activities , which lead to more often visits to your websites by the ``spider/bot`` . The main off-site SEO activity is building of backlinks (link building) . The off-site SEO is very important for defining the significance of your website and respectively the increasing of your website search engine rankings .